Editorial—Are Consumers Rational? Experimental Evidence?
نویسندگان
چکیده
منابع مشابه
Are Consumers Rational? Experimental Evidence?
D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2006
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1060.0196